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When it comes to print advertising, Sears, Roebuck
& Co. turns to its long-term outsourcing partner the ABD Group,
a division of Ambrosi.
ABD handles not only the extensive Sears national preprint program,
but also direct mailers, grand openings, multi-cultural ROP ads and
specialty collateral. Sears demonstrated its trust in ABD by challenging
them to redesign the preprint. The resulting work continues to strengthen
the collaborative Sears/ABD relationship. As Sears opens stores in
new markets, ABD produces a grand opening package to get customers
in on the celebration. It all works together to keep Sears' customers
coming back. |
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